Last Updated: August 25, 2026
At Lineage Insurance Solutions, we respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, request information, schedule a consultation, subscribe to communications, or otherwise interact with our services.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide when you interact with Lineage Insurance Solutions.
Information You Provide Directly
Depending on how you use our website, we may collect information such as:
- Full name
- Email address
- Telephone number
- Mailing address
- Information submitted through contact forms
- Information provided when requesting information about annuities or insurance
- Information provided when scheduling a consultation
- Communication preferences
- Questions, comments, or other messages you send to us
Please do not submit sensitive financial information, Social Security numbers, account numbers, medical information, or other confidential information through general website forms unless specifically requested through an appropriate secure process.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website or URL
- Date and time of your visit
- General website usage information
This information may be collected through cookies, analytics tools, server logs, pixels, and similar technologies.
2. How We Use Your Information
We may use the information we collect to:
- Respond to your questions and requests
- Provide information about our insurance and annuity services
- Help you explore financial and retirement planning solutions
- Schedule and manage consultations
- Communicate with you about requested services
- Send newsletters or other communications you have requested
- Improve our website and user experience
- Understand website traffic and usage
- Maintain website security
- Prevent fraud, abuse, or unauthorized activity
- Comply with applicable legal and regulatory requirements
- Maintain business records
- Carry out other purposes disclosed to you at the time information is collected
We do not use information submitted through our website to provide individualized financial, tax, or legal advice unless such services are separately provided under an appropriate professional relationship.
3. Insurance and Financial Information
Lineage Insurance Solutions provides information and services relating to insurance and annuity products.
Information you voluntarily provide may be used to help understand your general goals, interests, and requested services.
However, website communications and general educational materials should not be considered individualized financial, investment, tax, or legal advice.
If you choose to apply for an insurance or annuity product, additional information may be required through appropriate application and underwriting processes. Such information may be subject to additional privacy notices provided by the applicable insurance company or service provider.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies to improve functionality, understand visitor behavior, remember preferences, and analyze website performance.
Cookies may be used for purposes such as:
- Website functionality
- Security
- Analytics
- Performance monitoring
- Remembering preferences
- Understanding how visitors use the website
- Improving website content and services
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.
5. Analytics and Website Technologies
We may use third-party analytics and website technologies to understand how visitors interact with our website.
These services may collect information such as:
- Device information
- Browser information
- IP address or approximate location
- Pages visited
- Traffic sources
- Website interactions
- Session information
We use this information primarily to understand website performance, improve our content, and enhance the user experience.
Third-party services may process information according to their own privacy policies.
6. Communications and Newsletter
If you subscribe to our newsletter or otherwise request communications from us, we may use your email address to send you information, updates, educational content, or other communications related to our services.
You may unsubscribe from marketing or newsletter communications at any time by using the unsubscribe option included in the communication or by contacting us directly.
Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications when necessary.
7. Scheduling and Third-Party Services
Our website may use third-party services to provide certain functionality, including appointment scheduling, communications, analytics, website hosting, forms, and other services.
For example, appointment scheduling may be provided through a third-party scheduling platform. When you use such a service, information you provide may be processed by that third party according to its own privacy policy and terms.
We recommend reviewing the privacy policies of third-party services before providing information through their platforms.
8. How We Share Information
We may share personal information when reasonably necessary to operate our business and provide requested services.
Information may be shared with:
- Service providers and technology vendors
- Website hosting providers
- Email and communication providers
- Appointment scheduling providers
- Analytics providers
- Professional advisers
- Insurance companies or related service providers when necessary to provide requested services
- Government authorities or regulators when required by law
- Legal representatives or other parties when necessary to protect our rights or comply with legal obligations
We do not sell your personal information simply because you submit an inquiry through our website.
We may disclose information when we believe disclosure is necessary to comply with applicable law, legal process, regulatory requirements, or to protect the rights, safety, or property of Lineage Insurance Solutions or others.
9. Information Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no website, internet transmission, database, or electronic storage system can be guaranteed to be completely secure.
You should avoid submitting highly sensitive information through ordinary website forms or unsecured communications.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide requested services
- Maintain business and communication records
- Meet legal and regulatory obligations
- Resolve disputes
- Enforce agreements
- Maintain security
- Protect our legitimate business interests
The specific retention period may vary depending on the nature of the information and the purpose for which it was collected.
11. Your Choices and Privacy Rights
Depending on where you live and applicable privacy laws, you may have certain rights concerning your personal information.
These rights may include, where applicable:
- Requesting access to personal information we maintain about you
- Requesting correction of inaccurate information
- Requesting deletion of certain information
- Requesting information about how personal information is used or disclosed
- Opting out of certain marketing communications
- Exercising other rights provided under applicable privacy laws
Some requests may be subject to legal, regulatory, contractual, or other limitations.
To make a privacy-related request, please contact us using the information provided in the Contact Us section below.
We may need to verify your identity before processing certain requests.
12. Children’s Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13 through our website.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.
13. Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, or services.
These third-party websites are not controlled by Lineage Insurance Solutions, and this Privacy Policy does not apply to their privacy practices.
We encourage you to review the privacy policy of any third-party website before providing personal information.
14. Do Not Track Signals
Some web browsers offer a “Do Not Track” feature.
Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to such signals in all circumstances.
15. State Privacy Rights
Depending on your state of residence, you may have additional privacy rights under applicable state privacy laws.
These rights may include rights related to access, correction, deletion, portability, or opting out of certain uses or disclosures of personal information.
The availability and scope of these rights depend on applicable law and your individual circumstances.
If you would like to exercise a privacy right, contact us using the information below.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website functionality, technology, legal requirements, or privacy practices.
When we make changes, we will update the Last Updated date at the top of this page.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.
17. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact Lineage Insurance Solutions.
Lineage Insurance Solutions
Insurance services provided by S. Frank Lopez
California State License #0G96156
For privacy questions, please use the contact information provided on our website’s Contact Us page.
[Contact Lineage Insurance Solutions]
Important Insurance and Financial Disclaimer
The information provided through this website is for general educational and informational purposes only. It is not intended to provide individualized financial, investment, tax, or legal advice.
Insurance and annuity products are subject to the terms, conditions, limitations, exclusions, and guarantees of the applicable contract and issuing insurance company.
Product availability may vary by state and individual circumstances.
Before purchasing an insurance or annuity product, carefully review the applicable contract and disclosures and consider consulting appropriate financial, tax, or legal professionals regarding your individual situation.